The Season of No (A Love Letter to Everyone Who’s Tired of Doing the Most)

Every November, we get bombarded with TO-DO's, KPI's to hit before year-end, events to attend, extra holiday activities ... and then of course there's the gratitude lists, vision boards, endless shopping and errands, and “finish the year strong” energy.

But this year?
I’m declaring it the Season of NO.

No to the noise.
No to over-scheduling.
No to pretending ‘busy’ is an admirable personality trait.

Because what most of us actually need right now is an energetic cleanse instead of another productivity hack.

The Wrong Question

People love to ask: “What’s your morning routine?”
​ “What’s your secret?”

And sure, I’ve shared mine here a bunch of times: meditation, movement, grounding, no meetings before 10am. We could get WAAAY more granular about it …
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​But that’s actually the WRONG QUESTION

Here’s why:

We look at someone who has what we want — the health, the calm, the business, the lifestyle — and assume they’re doing something we’re not.

So we add more.
More habits, more steps, more rituals.

But adding isn’t the answer.
It’s subtraction.

It’s remembering that life flows in this order:

BE → DO → HAVE, not DO → HAVE → BE.​
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​You become the person you want to be, you embody that energy, those feelings … and your actions follow from that place, and then you create the result you’re looking for.
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And it becomes a self-perpetuating cycle.
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But we were taught the opposite – that you have to take the action to get what you want, and then you become the person who does/has/is. (How’s that been workin’ for ya so far?)

The Anti-Routine = Anti-Hustle

Here’s what I’ve learned: I don’t need to do more things.
I need to stop doing the things that keep getting in the way.

Most people are drowning in priorities.
​But “priority” was never meant to be plural.
It literally means the one thing that comes first.

When everything is a priority, nothing actually is.
That’s how we end up burned out, resentful, and spinning in circles.

So if life feels off-balance, don’t add another routine or another list.
Pick your one thing.
​The thing that, if you gave it your full attention, would make everything else easier or unnecessary.

And then say no, ruthlessly, to everything that distracts from it.

You can call it boundaries, discernment, or self-respect.
I call it energy management.

This isn’t about saying no forever.
It’s about clearing space long enough to remember what a true yes feels like.

Start with the Heart

If you’re not sure what that one thing is (or if your head and heart are arguing about it) that’s your sign to slow down, not speed up.

This Thursday inside the Fuck the Hustle community, we’re gathering for a live Heart-Brain Attunement practice.
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It’s a guided reset to quiet the noise, synchronize your body’s intelligence, and bring your nervous system back into coherence.

It’s not another task on your list.
It’s a recalibration.

Because once your heart and brain are in sync, your decisions get clearer.
“No” stops feeling guilty.
And your “yes” starts to feel magnetic.

​→ Join us inside and give yourself the gift of one sacred hour where you don’t have to do anything. Just be.

See you there!